
I have had the pleasure of working professionally with Michelle for over ten years. She is in a category all her own. While I have worked with many talented designers, no one else in my experience maintains such consistent high quality, approaches an assignment as thoughtfully and sensitively, adheres to deadlines without fail, and delivers work that consistently surpasses expectation in terms of professionalism and creativity. She is highly organized and an excellent manager as well. While most of our work together has revolved around children’s books, my regard for the beauty and sensitivity of her work led to her designing a gorgeous invitation and program for my daughter’s wedding as well. People still talk about it, three years on. It is difficult to find enough superlatives for Michelle; she is indeed sui generis.
Susan Eddy, Editorial Director, Mondo Publishing
I trust Michelle. Whenever I give her a project, I can rest assured I will get back a variety of solutions that are well thought out and communicate effectively. Michelle is very professional and I feel lucky to have her as a resource.
Julie Barnes, Senior Art Director, Book Division, Andrews McMeel Publishing
One of the the best calls I have made (and best business decisions that I have made) was to commission Michelle to design my packaging and marketing materials. Michelle is creative, intuitive, and very bright. She asked me all of the right questions, looked carefully at my product and the sales material I was using at the time. She was able to weed through all of it and come up with a clear, concise identity for my company, saying exactly what I thought and felt, but could not articulate! Michelle has an amazing ability to delve into a subject, read between the lines, analyze exactly what the product or service does, and what the benefits to the customer are, and then create an entire line of marketing materials to get the message out in a logical, beautiful presentation with emotional impact.
The new packaging, DVD cover, and sales brochure Michelle created are everything I thought my message should be, but in my original presentation, I wasn't even coming close. I was clearly a case of someone "who doesn't even know what I don't know!" I am amazed at the process Michelle used to get every bit of information from me, pull it all together, and come up with a strong, beautiful, and emotional marketing message.
I feel like I have a whole new company! I have a confidence in my products and my company that I did not have before, and I am once again eager and enthusiastic in moving forward with my business.
Maureen Gauthier, President, Massage At Home Video
Seven years ago I contracted Michelle Farinella Design at the initial stage of opening my Florist and Gift Shop. The task at hand was to take an old run down flower shop and turn it into a modern yet elegant store, with a Tuscan appeal, visually speaking.
From our initial meeting Michelle quickly interpreted the vision I had for the store and started to create its image. I actually called it working her magic. Within a matter of time she had created 6-10 logos that reflected exactly the ideas that I was having difficulty pulling together. Once she created the logo and the identity for the store everything fell into place including color schemes for literally the entire store, the outdoor signage, and postcards announcing our grand opening. She has also to date created many marketing materials that have significantly helped me to grow my business and alter the way I do business.
To date I have customers consistently asking me who creates my marketing materials. In fact due to the consistent client increase over the last few years, just recently my shop was nominated as New Jersey's Premier Favorite Florist by NEW JERSEY LIFE MAGAZINE. Michelle designed a direct mail postcard that I sent out to all of my clients and that she also suggested that we attach to every flower order for delivery. This was a huge hit, and we had an overwhelming response to the postcard.
I attribute so much of my company's look, value, and perception to Michelle Farinella Design. Many Thanks, Michelle, for taking that old run down store and turning it into a major go-to place here in NJ!
Domenica Parisi, Owner, Florentina Flowers & Gifts
I have written nine histories and biographies for children and young adults, and I would like to say that, without a doubt, my most beautiful books are the two that Michelle Farinella has designed. I have been very fortunate to have Michelle design my books. Her art and design greatly enhances my words and increases the appeal of my work. Whenever my editor tells me that Michelle will be my designer, I consider it a gift.
Nancy Plain, Author, ‘Sagebrush and Paintbrush’ and ‘With One Sky Above Us’
Each time I look at my books ‘A World of Dumplings’ and ‘The Too Many Tomatoes Cookbook’, I think of Michelle Farinella and the remarkable contribution her design work made to them. Michelle took discs filled with text and piles of photos and turned them into coherent, inviting volumes. She´s a designer I´m proud to have worked with and wouldn´t hesitate to recommend her for any project.
Brian Yarvin, Author, ‘The Too Many Tomatoes Cookbook’, and ‘A World of Dumplings’
When I first saw the beautiful cover and design of my book, it literally took my breath away. Michelle Farinella wove her magic with my text and created something that was more precious than I could have conjured up in my wildest dreams.
Patrice Karst, Author, ‘The Smile That Went Around the World’
Working with Michelle Farinella on the book, "The Smile That Went Around the World" was a pleasure. She laid out the book beautifully and provided me with the perfect amount of inspiration and gentle guidance. I often needed to bounce ideas off of her, and she was always quick to respond and very helpful. It was a very collaborative experience, which I think always results in a more beautiful package. I wish I could work with her on every project!
Jana Christy, Illustrator, ‘The Smile That Went Around the World’